Problem:

Meet your Match wanted a campaign promoting a pop-up event which gives the opportunity to pet borrowers and owners to meet in person and successfully schedule in bookings through the app. The campaign aimed at outdoorsy, adventurous and on-the-go people that wanted to incorporate something new into their day to day lives.

 

Solution:

Encouraging those to schedule in a walk with a furry friend helping their health and happiness as well as the dog itself - using playful tone of voice, humorous illustrations and approachable colours and type.